SMM / Social Media Manager: salaries and requirements
As of September 28, 2026, the cvGO database holds 154 active jobs for “SMM / Social Media Manager”. Median pay among jobs that state it: US & Canada — $33,300 per year (n = 30); CIS — $9,300 per year (n = 12). Most requested skills: SMM, Instagram, контент-план.
Pay by region
| Region | Median | 25–75% | Jobs with pay |
|---|---|---|---|
| US & Canada | $33,300 per year | $20,700 per year – $124,000 per year | 30 |
| Europe | not enough data | 4 | |
| CIS | $9,300 per year | $8,000 per year – $10,700 per year | 12 |
Skills in requirements
- SMM — 50%
- Instagram — 29%
- контент-план — 26%
- LinkedIn — 22%
- social media strategy — 18%
- Copywriting — 16%
- Social Media — 15%
- Telegram — 15%
- Content Creation — 13%
- YouTube — 12%
- engagement — 10%
- Facebook — 10%
- Reddit — 10%
- аналитика — 10%
- Community Management — 9%
- Short-form Video — 9%
- X — 9%
- портфолио — 9%
- Canva — 7%
- community engagement — 7%
Levels
- Junior — 4
- Middle — 126
- Senior — 11
- Lead — 9
- Head — 2
- Director — 2
FAQ
How much do “SMM / Social Media Manager” jobs pay?
US & Canada: median $33,300 per year, half of jobs between $20,700 per year and $124,000 per year (n = 30). CIS: median $9,300 per year, half of jobs between $8,000 per year and $10,700 per year (n = 12). Pay is stated in 31% of jobs.
Which skills do “SMM / Social Media Manager” jobs require?
SMM — 50%, Instagram — 29%, контент-план — 26%, LinkedIn — 22%, social media strategy — 18%. Share of jobs with parsed requirements (n = 68).
How many “SMM / Social Media Manager” jobs are remote?
Remote — 67%, hybrid — 8%, office — 25% (of 154 jobs that state the format).
Are there entry-level “SMM / Social Media Manager” jobs?
Intern and junior — 4 jobs (3%).
What level of English is required?
The level is stated in 88% of jobs; most often: C1 — 58%, B1 — 14%, B2 — 11%.
How we count
- Source: jobs in the cvGO database as of September 28, 2026: Telegram 71%, Global 19%, HeadHunter 10%.
- A job belongs to a profession by its title; one job may belong to several professions.
- Some jobs in the database match no profession in our catalogue and are not counted on these pages.
- Pay is the midpoint of the stated range or the single stated amount, in US dollars at a fixed rate (90 RUB per USD, table v1). Yearly amounts are divided by 12; if the period is not stated, it is inferred from the currency and amount; amounts outside 300–60,000 USD per month are excluded.
- A median is shown when a region has at least 10 jobs with pay.
- Skills and English are counted only for jobs with the employer’s own text.
- Duplicates of one job across sources are not merged.